Management of Innovation and Product Development Integrating Business and Technological Perspectives /

Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Cantamessa, Marco (Autor), Montagna, Francesca (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Springer London : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Temas:
Engineering design.
Technological innovations.
Operations research.
Engineering Design.
Innovation and Technology Management.
Operations Research and Decision Theory.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • 1. Innovation in business and society
  • 2. Technological knowledge and organizational learning
  • 3. The many types of innovation
  • 4. The dynamics of innovation
  • 5. Fundamentals of technology forecasting
  • 6. The many approaches to innovation strategy
  • 7. Business model innovation
  • 8. Innovation strategy as the management of competencies
  • 9. Innovation strategy as project portfolio management
  • 10. Organizing product development activities
  • 11. The product development process
  • 12. Project management for product development
  • 13. From market research to product positioning
  • 14. Specifying the product
  • 15. Designing the product
  • 16. Design and redesign of product architecture.

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