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Web Design and Marketing Solutions for Business Websites
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywri...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Berkeley, CA :
Apress : Imprint: Apress,
2007.
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| Édition: | 1st ed. 2007. |
| Sujets: | |
| Accès en ligne: | Texto Completo |
Table des matières:
- Overview
- Content
- Accessibility
- Architecture and Navigation
- The Homepage
- The about Section
- Products and Services
- Independent Validation
- The Corporate Blog
- Customer Support
- Contingency Planning
- Legalese
- Search Engine Optimization
- Outbound Marketing
- Online Advertising.