Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Viswanathan, Madhubalan (Author), Gajendiran, S. (Author), Venkatesan, R. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2008.
Edition:1st ed. 2008.
Series:Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12
Subjects:
School management and organization.
School administration.
Education.
Marketing.
Entrepreneurship.
New business enterprises.
Organization and Leadership.
Online Access:Texto Completo

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