Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innova...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Reyes-Mercado, Pável (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Subjects:
Technological innovations.
International economic integration.
Globalization.
Innovation and Technology Management.
Emerging Markets and Globalization.
Online Access:Texto Completo
Table of Contents:
  • Introduction
  • Chapter 1 Macro perspectives of Eco-Innovations
  • Chapter 2 Research Foundations: Retrospects and Prospects
  • Chapter 3 Research Model
  • Chapter 4 Research Approach
  • Chapter 5 Unveiling Consumer's Insights
  • Chapter 6 Driving Change: Converging Business and Policy
  • Chapter 7 Challenges Ahead
  • Appendices.

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