Political Branding Strategies Campaigning and Governing in Australian Politics /

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands - the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Downer, Lorann (Auteur)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:Inglés
Publié: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Édition:1st ed. 2016.
Collection:Palgrave Studies in Political Marketing and Management,
Sujets:
Strategic planning.
Leadership.
Marketing.
Management.
Political science.
Elections.
Communication in organizations.
Business Strategy and Leadership.
Political Science.
Electoral Politics.
Corporate Communication.
Accès en ligne:Texto Completo

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