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Political Branding Strategies Campaigning and Governing in Australian Politics /
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands - the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Palgrave Studies in Political Marketing and Management,
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| Subjects: | |
| Online Access: | Texto Completo |