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Political Branding Strategies Campaigning and Governing in Australian Politics /
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands - the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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| Édition: | 1st ed. 2016. |
| Collection: | Palgrave Studies in Political Marketing and Management,
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| Accès en ligne: | Texto Completo |