The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level /

Consumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in o...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Shaw, Colin (Auteur), Hamilton, Ryan (Auteur)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:Inglés
Publié: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Édition:1st ed. 2016.
Sujets:
Marketing.
Industrial organization.
Economic sociology.
Strategic planning.
Leadership.
Development economics.
Marketing research.
Business intelligence.
Organization.
Economic Sociology.
Business Strategy and Leadership.
Development Economics.
Market Research and Competitive Intelligence.
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