Fashion Brand Internationalization Opportunities and Challenges /

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their b...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: SpringerLink (Online service)
Other Authors: Jin, Byoungho (Editor), Cedrola, Elena (Editor)
Format: Electronic eBook
Language:Inglés
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2016.
Edition:1st ed. 2016.
Series:Palgrave Studies in Practice: Global Fashion Brand Management ,
Subjects:
Marketing.
International business enterprises.
Service industries.
International Business.
Services.
Online Access:Texto Completo
Table of Contents:
  • 1. Overview of Fashion Brand Internationalization: Theories and Trends
  • 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
  • 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company
  • 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong
  • 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.

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