Perspectives on Consumer Choice From Behavior to Action, from Action to Agency /

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Foxall, Gordon R. (Auteur)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:Inglés
Publié: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Édition:1st ed. 2016.
Sujets:
Marketing.
Neuropsychology.
Psychology, Industrial.
Work and Organizational Psychology.
Accès en ligne:Texto Completo
Table des matières:
  • Introduction
  • Chapter 1 Explaining Consumer Choice
  • Chapter 2 Consumer Choice as Behavior
  • Chapter 3 Beyond Behaviorism
  • Chapter 4 The Ascription of Intentionality
  • Chapter 5 Intentional Psychologies
  • Chapter 6 Consumer Choice as Action
  • Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology
  • Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology
  • Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology
  • Chapter 10 Consumer Choice as Agency
  • Bibliography
  • Index.

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