Principles of Marketology, Volume 1 Theory /

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Aghazadeh, H. (Auteur)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:Inglés
Publié: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Édition:1st ed. 2016.
Sujets:
Strategic planning.
Leadership.
Knowledge management.
Marketing.
International business enterprises.
Business information services.
Communication in organizations.
Business Strategy and Leadership.
Knowledge Management.
International Business.
Business Information Systems.
Corporate Communication.
Accès en ligne:Texto Completo

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