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Principles of Marketology, Volume 1 Theory /

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .

Bibliographic Details
Call Number:	Libro Electrónico
Main Author:	Aghazadeh, H. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	Inglés
Published:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edition:	1st ed. 2016.
Subjects:	Strategic planning. Leadership. Knowledge management. Marketing. International business enterprises. Business information services. Communication in organizations. Business Strategy and Leadership. Knowledge Management. International Business. Business Information Systems. Corporate Communication.
Online Access:	Texto Completo

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