Cita APA (7a ed.)

Lamb, C. W., Hair, J. F., Jr, McDaniel, C. D., Meza Staines, G., & López Espinoza, I. (2011). Marketing (11a ed.). Cengage Learning.

Cita Chicago Style (17a ed.)

Lamb, Charles W., Joseph F. Hair, Jr, Carl D. McDaniel, Guadalupe Meza Staines, y Irma López Espinoza. Marketing. 11a ed. México: Cengage Learning, 2011.

Cita MLA (8a ed.)

Lamb, Charles W., et al. Marketing. 11a ed. Cengage Learning, 2011.