Cita APA (7a ed.)

Kotler, P., Armstrong, G., Escalona García, R. L., & Benassini, M. (2001). Marketing. Pearson Education.

Cita Chicago Style (17a ed.)

Kotler, Philip, Gary Armstrong, Roberto Luis Escalona García, y Marcela Benassini. Marketing. México: Pearson Education, 2001.

Cita MLA (8a ed.)

Kotler, Philip, et al. Marketing. Pearson Education, 2001.