APA (7th ed.) Citation

Lambin, J. J., Molla, A., & Miquel, S. (1987). Marketing estratégico (2a ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Lambin, Jean Jacques, Alejandro Molla, and Salvador Miquel. Marketing Estratégico. 2a ed. México: McGraw-Hill, 1987.

MLA (8th ed.) Citation

Lambin, Jean Jacques, et al. Marketing Estratégico. 2a ed. McGraw-Hill, 1987.