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Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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  1. 1
    Positioning : the battle for your mind /
    by Ries, Al , Trout, Jack
    Published 2023
    Texto completo (Requiere registro previo con correo institucional)
    Texto completo (Requiere registro previo con correo institucional)
    Electronic Audio
  2. 2
    El poder de lo simple : guía práctica para el éxito empresarial /
    by Trout, Jack , Peralba, Raúl
    Published 2014
    Texto completo
    Electronic eBook
  3. 3
    Repositioning : marketing in an era of competition, change, and crisis /
    Texto completo (Requiere registro previo con correo institucional)
    Electronic eBook
  4. 4
    In search of the obvious : the antidote for today's marketing mess /
    by Trout, Jack
    Published 2008
    Texto completo
    Electronic eBook
  5. 5
    Positioning : the battle for your mind /
    by Ries, Al , Trout, Jack
    Published 2001
    Texto completo (Requiere registro previo con correo institucional)
    Electronic eBook
  6. 6
    Positioning : the battle for your mind /
    by Ries, Al , Trout, Jack
    Published 2001
    Texto completo (Requiere registro previo con correo institucional)
    Electronic Audio
  7. 7
    Positioning: The Battle for Your Mind (Audio Book) /
    by Ries, Al , Trout, Jack
    Published 2000
    Texto completo (Requiere registro previo con correo institucional)
    Electronic Audio
  8. 8
    The new positioning : the latest on the world's #1 business strategy /
    by Trout, Jack
    Published 1996
    Texto completo (Requiere registro previo con correo institucional)
    Electronic eBook