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  1. 1
    How transformative innovations shaped the rise of nations : from ancient Rome to modern America /
    Texto completo
    Electronic eBook
  2. 2
    Unrelenting innovation : how to create a culture for market dominance /
    by Tellis, Gerard J., 1950-
    Published 2013
    Texto completo
    Electronic eBook
  3. 3
    Unrelenting innovation : how to build a culture for market dominance /
    by Tellis, Gerard J., 1950-
    Published 2013
    Texto completo (Requiere registro previo con correo institucional)
    Electronic eBook
  4. 4
    The Sage handbook of advertising /
    Published 2007
    Other Authors: “…Tellis, Gerard J., 1950-…”
    Texto completo
    Electronic eBook
  5. 5
    Effective advertising : understanding when, how, and why advertising works /
    by Tellis, Gerard J., 1950-
    Published 2004
    Texto completo
    Electronic eBook