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George Loewenstein
George Loewenstein (born August 9, 1955) is an American educator and economist. He is the Herbert A. Simon Professor of Economics and Psychology in the Social and Decision Sciences Department at Carnegie Mellon University and director of the Center for Behavioral Decision Research. He is a leader in the fields of behavioral economics (which he is also credited with co-founding), neuroeconomics, Judgment and Decision Making. Provided by Wikipedia-
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