Donald Lehmann

Donald R. Lehmann (born 1944) is the George E. Warren Professor of Business Professor at Columbia Business School. A Fellow of the American Marketing Association, he is known for his work on choice and decision making, innovation, and new product development.

Lehmann receive his BA from Union College, and his doctorate from Purdue University in 1969 . His doctoral thesis "Choice among similar alternatives : an application of a model of individual preference to the selection of television shows by viewers" was written under the supervision of Frank Bass. Provided by Wikipedia