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  1. 1
    Internal marketing : tools and concepts for customer-focused management /
    by Ahmed, Pervaiz K.
    Published 2004
    “…Chartered Institute of Marketing…”
    Texto completo (Requiere registro previo con correo institucional)
    Electronic eBook
  2. 2
    Cybermarketing : how to use the Internet to market your goods and services /
    by Bickerton, Pauline
    Published 2000
    “…Chartered Institute of Marketing…”
    Texto completo (Requiere registro previo con correo institucional)
    Electronic eBook
  3. 3
    Marketing plans : how to prepare them, how to use them /
    by McDonald, Malcolm
    Published 1999
    “…Institute of Marketing…”
    Texto completo
    Electronic eBook
  4. 4
    Cases in marketing financial services /
    Published 1993
    “…Chartered Institute of Marketing…”
    Texto completo
    Electronic eBook