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Evert Gummesson

Gummesson in 2015 __NOTOC__ Evert Gummesson (18 January 1936 – 2 April 2023) was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. Provided by Wikipedia
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  1. 1
    Marketing /
    by Polese, Francesco
    Published 2017
    Other Authors: “…Gummesson, Evert…”
    Texto completo
    Electronic eBook
  2. 2
    Case theory in business and management : reinventing case study research /
    by Gummesson, Evert
    Published 2017
    Texto completo
    Electronic eBook
  3. 3
    Journal of service theory and practice : the 2013 Naples Forum on Service and its efforts to advance service theory and practice /
    Published 2015
    Other Authors:
    Texto completo
    Electronic eBook