Peter Boatwright

}} Peter Boatwright is Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business and also Director of the Integrated Innovation Institute at Carnegie Mellon University. He is co-author of ''The Design of Things to Come: How Ordinary People Create Extraordinary Products'' (co-authored with Jonathan Cagan and Craig M. Vogel), ''Built to Love – Creating Products that Captivate Customers'' (co-authored with Jonathan Cagan), 2010 and ''Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team'' (co-authored with Jonathan Cagan), 2024. Provided by Wikipedia