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Start-ups and the mobilisation of social interactions.
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young en...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, United Kingdom :
Emerald Group Publishing,
2023.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction Chapter 1. Understanding Brand Communities Chapter 2. Defending a Cause and Launching a Movement Chapter 3. Recruiting Volunteers Chapter 4. Encouraging interactions and sharing stories Chapter 5. Developing Rituals Chapter 6. Adding Linking Value to the Value Proposition Chapter 7. Evolving from a Community Movement to an Entrepreneurial Project Chapter 8. Community 1st
- Start-Up 2nd Chapter 9. Achieving a Different Kind of Entrepreneurship.