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Start-ups and the mobilisation of social interactions.
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young en...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, United Kingdom :
Emerald Group Publishing,
2023.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 100 | 1 | |a Barès, Franck. | |
| 245 | 1 | 0 | |a Start-ups and the mobilisation of social interactions. |
| 264 | 1 | |a London, United Kingdom : |b Emerald Group Publishing, |c 2023. | |
| 300 | |a 1 online resource | ||
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| 505 | 0 | |a Introduction Chapter 1. Understanding Brand Communities Chapter 2. Defending a Cause and Launching a Movement Chapter 3. Recruiting Volunteers Chapter 4. Encouraging interactions and sharing stories Chapter 5. Developing Rituals Chapter 6. Adding Linking Value to the Value Proposition Chapter 7. Evolving from a Community Movement to an Entrepreneurial Project Chapter 8. Community 1st -- Start-Up 2nd Chapter 9. Achieving a Different Kind of Entrepreneurship. | |
| 520 | |a With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it "entrepreneurial activism" and its philosophy is "community first, start-up second". Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community. The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Social entrepreneurship. | |
| 650 | 7 | |a Entrepreneurship. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x New Business Enterprises. |2 bisacsh | |
| 650 | 7 | |a New business enterprises. |2 fast |0 (OCoLC)fst01036825 | |
| 650 | 7 | |a Social entrepreneurship. |2 fast |0 (OCoLC)fst01739007 | |
| 700 | 1 | |a Cova, Bernard. | |
| 700 | 1 | |a Nemani, Anicet. | |
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