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Online reputation management in destination and hospitality what we know, what we need to know /
Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collect...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
United Kingdom :
Emerald Publishing,
2023.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part I. Introduction Chapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; Riccardo Rialti, Zuzana Kvítková, and Tomas Makovnik Part II. Determinants of Online Reputation in Tourism Chapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; Kristína Medeková, Kristína Pompurová, and Ivana Šimočková Chapter 3. How Have Travelers' Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso Chapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli Chapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation; Zuzana Kvítková and Zdenka Petru Chapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello Chapter 7. Factors Affecting the Tourists´ Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; Martin Vasko, Natalie Volfova, and Alzbeta Zikova Part III. Online Reputation Management Strategies Chapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; Silvia Fissi, Elena Gori, and Alberto Romolini Chapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; Natalia Kushcheva and Tiia-Mari Eilola Chapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; Radka Marčeková, Lubica Šebová, and Andrej Malachovský Part IV. Instruments to Improve ORM in Destination Management Chapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi Chapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; Silvia Ranfagni and Massimo Rosati.