Online reputation management in destination and hospitality what we know, what we need to know /

Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collect...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Rialti, Riccardo (Editor ), Kvitkova, Zuzana (Editor ), Makovnik, Tomas (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: United Kingdom : Emerald Publishing, 2023.
Temas:
Tourism > Marketing.
Hospitality industry > Marketing.
Internet marketing.
Reputation.
Business enterprises > Ratings and rankings.
Marketing sur Internet.
Réputation.
Entreprises > Classement.
Tourism industry.
Business & Economics > Industries > Hospitality, Travel & Tourism.
Business enterprises > Ratings and rankings
Hospitality industry > Marketing
Internet marketing
Reputation
Tourism > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation. From identifying biased fake reviews to collecting data from the largest online reviewing platforms, Online Reputation Management in Destination and Hospitality analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work. Unique research by chapter authors contributes to an increasingly interdisciplinary field, making Online Reputation Management in Destination and Hospitality essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:1803823755
1803823771
9781803823775
9781803823751

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