Cargando…
Social Media Influencing in the City of Likes : Dubai and the Postdigital Condition.
Providing a much-needed de-Westernising perspectives of Dubai's social media influencing industry within the broader context of global platform capitalism, Zoe Hurley offers an important contribution to the field of social media through illustrating visible economies in a city circuited by soci...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2023.
|
| Colección: | Emerald points.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- SOCIAL MEDIA INFLUENCING IN THE CITY OF LIKES
- SOCIAL MEDIA INFLUENCING IN THE CITY OF LIKES: Dubai and the Postdigital Condition
- Copyright
- Dedication
- CONTENTS
- LIST OF FIGURES AND TABLES
- ABOUT THE AUTHOR
- ACKNOWLEDGEMENTS
- ONE: SIGNS OF INFLUENCE
- 1. Introduction
- @Instacity
- Structure of This Book
- Methods
- Conclusion: Multi-Stakeholder Approach
- 2. Influencer-Genealogy
- Enduring Influence
- Pre-History
- Transnational Reorientations
- The Like Economy
- Decolonial Shifts
- Visuality
- Conclusion: Fragmented Influence
- TWO: POSTDIGITAL SPECTACLE
- 3. Postdigital Visualities
- Visible Power
- Power of Influence
- Scopic Regimes
- Decolonial Disruption
- Postdigital Visual Pentimenti
- Conclusion: Oblique Visualities
- 4. Postdigital Cityscape
- #mydubai
- Cityscape Perspectives
- City-Branding
- Social-Media-Scape
- Mediatising Images
- Marketing Influence
- Authentic Influence
- Images of Influence
- Framing Dubai
- Discussion: Calibrating Authenticity
- Conclusion: Myriad-Belongings
- THREE: CASES OF INFLUENCE
- 5. Picture Dubai
- Postdigital Hype
- Dubai Context(s)
- Physical Terrain
- Transnational Trade
- Technocultural Spheres
- Influencer Agencies
- Case of #Hashtag and Starfish Influencer Agency
- Web Architectures
- Conclusion: Professional Playbourers
- 6. Mediatising-Self
- Neoliberal Signage
- Self-Branding
- Global Semiotics
- Sign Methodology
- Findings: Influencer Lifestyles
- Case of @wheremyfoodat
- Case of @rsbelhasa
- Case of @hudabeauty
- Discussion: Neoliberal Mythmaking
- Conclusion: Lifestyle Menus
- 7. Heuristics of Influence
- Heuristics
- Strategies of Influence
- Transnational Heuristics
- Influencer Characteristics
- Framework of Influencer Heuristics
- Middle Eastern Influencers
- Findings: Influencer Trajectories
- Case of @Ranoy_
- Case of @arabianfox
- Case of @mounirlazzez
- Discussion: Critical Heuristics
- Follower-Orientations
- Postdigital-Amateurism
- Serious-Appeal
- Disciplined Bodies
- Postdigital Role-Models
- Conclusion: Contrasting Cartographies
- 8. Orientalist Influence
- 'Covid Casablanca'
- Oriental Narratives
- Case of British Influence
- Orientalist Tales
- Orientalist Cinema
- Orientalist Dog Whistles
- Orientalist Mediatisation
- Platformisation
- Glocal Cases
- Findings: Postdigital Faces, Places and Spaces
- Case of @Tracey
- Case of @black_arab_official
- Case of @justin
- Discussion: Postdigital Personas
- Conclusion: Postdigital Platforms
- 9. Mobile Migrant Labour
- Meta-Imaginaries
- Case of GMI
- Snapshot Methods
- Findings: Entangled Agencies
- Snapshot of Observable Elements
- Snapshots of Meaning
- Case of MMW's TikTok
- Audience Focus Groups
- Audience Focus Group Snapshots
- Discussion: Snapshot Theorising
- Altered States
- Conclusion: Micro-Publics
- 10. Conclusion
- #notaspace
- Hybrid Cases
- Third Space Cityscapes