Cargando…
Sustainability and Social Marketing Issues in Asia /
Sustainability and Social Marketing Issues in Asiabroadens the perspective of the latest trends in 'sustainability' and 'social marketing'.
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2023.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- SECTION 1: GREEN AND SUSTINABILITY Chapter 1. Small Red Earth Grapes and Big Green Earth Dreams: Sustainable Agriculture of Honliv Group Co., Ltd in Henan China; Zhang Yi and Farzana Quoquab Chapter 2. 'Battle for Solar Energy' Program: An Environment-friendly Sustainable Approach for Carbon Neutrality in Sri Lanka; G.P.T.S. Hemakumara, Supuni Uthpalawanna Athukorala, and L.G.D.S. Yapa Chapter 3. Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau; Cordelia Mason and Wan Mohd Hilmi Wan Ahmad Chapter 4. Green Marketing Is Not a Choice but a Pre-Requisite for Z Generation: A Case of Green Campus Initiative in Capital University of Science & Technology, Pakistan; Lakhi Muhammad and Rabia Habib Chapter 5. A case of SELCO Foundation in Fostering and Scaling Sustainable Ecosystems for Social Transformation in India; Harleen Sahni, Nupur Chopra, and Simran Grover Chapter 6. Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment; Farzana Quoquab, Maizaitulaidawati Md Husin, Rohaida Basiruddin, and Abdul Hamid Mohamed SECTION 2: CORPORATE SOCIAL RESPONSIBILITY Chapter 7. In the Heart of the Storm: A case of Al-Sabah's Corporate Social Responsibility during the Syrian Refugee Crisis; Shaza Aldairany, Rosmini Omar, and Farzana Quoquab Chapter 8. BIBD'S CSR Initiative: 'Community for Brunei'; Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa Chapter 9. Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign; Sanil S Hishan and Jinu Oonnoonny SECTION 3: SOCIAL MARKETING Chapter 10. Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran; Mozhdeh Mokhber and Erfan Sharifzadeh Chapter 11. Trashtalk: Pup San Pedro Takes on The City's Solid Waste Management Problem; Mary Rose Maharlika P. Cruz Chapter 12. ALKO Cooperatives' Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia; Risa Bhinekawati and Suryono Chapter 13. The House of Cats Ernesto: A Tale of a Brave Syrian Man's Act towards Social Responsibility; Jihad Mohammad, Farzana Quoquab, Nazimah Hussin, Rafidah Othman, and Adriana Mohd Rizal.