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Sustainability and Social Marketing Issues in Asia /
Sustainability and Social Marketing Issues in Asiabroadens the perspective of the latest trends in 'sustainability' and 'social marketing'.
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2023.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000007i 4500 | ||
|---|---|---|---|
| 001 | on1361686051 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
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| 008 | 230202t20232023enk o 000 0 eng d | ||
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| 015 | |a GBC2K6665 |2 bnb | ||
| 016 | 7 | |a 020809476 |2 Uk | |
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| 037 | |a 9781800718470 |b Emerald Publishing | ||
| 043 | |a a------ | ||
| 050 | 4 | |a HF5414 |b .S87 2023 | |
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| 082 | 0 | 4 | |a 658.80095 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Sustainability and Social Marketing Issues in Asia / |c edited by Farzana Quoquab and Jihad Mohammad. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing, |c 2023. | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a SECTION 1: GREEN AND SUSTINABILITY Chapter 1. Small Red Earth Grapes and Big Green Earth Dreams: Sustainable Agriculture of Honliv Group Co., Ltd in Henan China; Zhang Yi and Farzana Quoquab Chapter 2. 'Battle for Solar Energy' Program: An Environment-friendly Sustainable Approach for Carbon Neutrality in Sri Lanka; G.P.T.S. Hemakumara, Supuni Uthpalawanna Athukorala, and L.G.D.S. Yapa Chapter 3. Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau; Cordelia Mason and Wan Mohd Hilmi Wan Ahmad Chapter 4. Green Marketing Is Not a Choice but a Pre-Requisite for Z Generation: A Case of Green Campus Initiative in Capital University of Science & Technology, Pakistan; Lakhi Muhammad and Rabia Habib Chapter 5. A case of SELCO Foundation in Fostering and Scaling Sustainable Ecosystems for Social Transformation in India; Harleen Sahni, Nupur Chopra, and Simran Grover Chapter 6. Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment; Farzana Quoquab, Maizaitulaidawati Md Husin, Rohaida Basiruddin, and Abdul Hamid Mohamed SECTION 2: CORPORATE SOCIAL RESPONSIBILITY Chapter 7. In the Heart of the Storm: A case of Al-Sabah's Corporate Social Responsibility during the Syrian Refugee Crisis; Shaza Aldairany, Rosmini Omar, and Farzana Quoquab Chapter 8. BIBD'S CSR Initiative: 'Community for Brunei'; Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa Chapter 9. Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign; Sanil S Hishan and Jinu Oonnoonny SECTION 3: SOCIAL MARKETING Chapter 10. Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran; Mozhdeh Mokhber and Erfan Sharifzadeh Chapter 11. Trashtalk: Pup San Pedro Takes on The City's Solid Waste Management Problem; Mary Rose Maharlika P. Cruz Chapter 12. ALKO Cooperatives' Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia; Risa Bhinekawati and Suryono Chapter 13. The House of Cats Ernesto: A Tale of a Brave Syrian Man's Act towards Social Responsibility; Jihad Mohammad, Farzana Quoquab, Nazimah Hussin, Rafidah Othman, and Adriana Mohd Rizal. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on March 28, 2023). | ||
| 520 | |a Sustainability and Social Marketing Issues in Asiabroadens the perspective of the latest trends in 'sustainability' and 'social marketing'. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Social marketing |z Asia. | |
| 650 | 0 | |a Sustainability |z Asia. | |
| 650 | 0 | |a Green marketing |z Asia. | |
| 650 | 6 | |a Marketing social |z Asie. | |
| 650 | 6 | |a Durabilité de l'environnement |z Asie. | |
| 650 | 6 | |a Marketing vert |z Asie. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Social marketing |2 fast | |
| 650 | 7 | |a Sustainability |2 fast | |
| 651 | 7 | |a Asia |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |z 9781800718470 |
| 776 | 0 | 8 | |i Print version: |z 1800718462 |z 9781800718463 |w (OCoLC)1341438578 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781800718456 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 304362299 | ||
| 938 | |a YBP Library Services |b YANK |n 19234136 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH40469407 | ||
| 938 | |a EBSCOhost |b EBSC |n 3346766 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL7176901 | ||
| 994 | |a 92 |b IZTAP | ||