Cargando…
Measurement in marketing /
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2022.
|
| Edición: | First edition. |
| Colección: | Review of marketing research ;
v. 19. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | on1344160618 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 220917t20222022enka ob 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e rda |e pn |c EBLCP |d N$T |d YDX |d SFB |d OCLCF |d UKAHL |d OCLCQ |d OSU |d UKMGB |d OCLCO | ||
| 015 | |a GBC2C4449 |2 bnb | ||
| 016 | 7 | |a 020678889 |2 Uk | |
| 019 | |a 1343867094 | ||
| 020 | |a 9781800436305 |q (electronic book) | ||
| 020 | |a 1800436300 |q (electronic book) | ||
| 020 | |a 1800436327 |q (electronic book) | ||
| 020 | |a 9781800436329 |q (electronic book) | ||
| 020 | |z 9781800436312 |q (hbk.) | ||
| 020 | |z 1800436319 |q (hbk.) | ||
| 029 | 1 | |a UKMGB |b 020678889 | |
| 029 | 1 | |a AU@ |b 000072810368 | |
| 029 | 1 | |a AU@ |b 000073111300 | |
| 035 | |a (OCoLC)1344160618 |z (OCoLC)1343867094 | ||
| 037 | |a 9781800436329 |b Emerald Publishing | ||
| 050 | 4 | |a HF5415.16 |b .M43 2022 | |
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 658.802 |2 23/eng/20220921 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Measurement in marketing / |c edited by Hans Baumgartner (Pennsylvania State University, USA) and Bert Weijters (Ghent University, Belgium). |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing Limited, |c 2022. | |
| 264 | 4 | |c Ã2022 | |
| 300 | |a 1 online resource (xix, 217 pages) : |b illustrations (some color). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of marketing research, |x 1548-6435 ; |v volume 19 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Philosophical foundations of concepts and their representation and use in explanatory frameworks / Richard P. Bagozzi -- Accounting for uncertainty in the measurement of unobservable marketing phenomena / Edward E. Rigdon and Marko Sarstedt -- Measurement error and research design: some practical issues in conducting research / Madhu Viswanathan -- The advancement of measurement invariance testing in cross-cultural research in the period 1999-2020. Executing rather than scrutinizing? / Hester van Herk and Sjoukje P.K. Goldman -- How to identify careless responders in surveys / Hans Baumgartner and Bert Weijters -- An application of M-MORE: a multivariate multiple objective random effects approach to marketing scale dimensionality and item selection / Adam Finn and Ujwal Kayande -- On the selection and use of implicit measures in marketing research: a utilitarian taxonomy / Hendrik Slabbinck and Adriaan Spruyt. | |
| 520 | |a Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Marketing audits. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing |x Audit. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Market research. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing audits |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Malhotra, Naresh K., |e editor. | |
| 700 | 1 | |a Baumgartner, Hans, |e editor. | |
| 700 | 1 | |a Weijters, Bert, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Measurement in marketing. |b First edition. |d Bingley, UK : Emerald Publishing, 2022 |z 9781800436312 |w (DLC) 2021276852 |w (OCoLC)1338666738 |
| 830 | 0 | |a Review of marketing research ; |v v. 19. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/S1548-6435202219 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH39875843 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL7080245 | ||
| 938 | |a EBSCOhost |b EBSC |n 3198477 | ||
| 938 | |a YBP Library Services |b YANK |n 303111183 | ||
| 938 | |a YBP Library Services |b YANK |n 18105507 | ||
| 994 | |a 92 |b IZTAP | ||