Measurement in marketing /

Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Malhotra, Naresh K. (Editor ), Baumgartner, Hans (Editor ), Weijters, Bert (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2022.
Edición:First edition.
Colección:Review of marketing research ; v. 19.
Temas:
Marketing audits.
Marketing research.
Marketing > Audit.
Marketing > Recherche.
Market research.
Business & Economics > Marketing > Research.
Marketing audits
Marketing research
Acceso en línea:Texto completo
Descripción
Sumario:Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
Descripción Física:1 online resource (xix, 217 pages) : illustrations (some color).
Bibliografía:Includes bibliographical references and index.
ISBN:9781800436305
1800436300
1800436327
9781800436329
ISSN:1548-6435 ;

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