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|a Madichie, Nnamdi,
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|a The creative industries and international business development in Africa /
|c by Nnamdi O. Madichie and Robert Ebo Hinson.
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|a Bingley, U.K. :
|b Emerald Publishing Limited,
|c 2022.
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|c ©2022
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|a 1 online resource (190 pages)
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|a "Against this backdrop [of declining business caused by the Covid-19 pandemic], The Creative Industries and International Business Development in Africa takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience. Drawing upon the categorisations of the Creative Industries Federation, the book interrogates and highlights the challenges and opportunities of the creative industries in Africa. This is with a view to aggregating how the sector has coped with a myriad of challenges even before the pandemic. Discussions across the chapters document the changing landscape of the sector, capturing insights from the global value chain to everything digital - from arts to publishing, fashion, film and music production and distribution. Further insights are discussed around recent events such as the take-off of the African Continental Free Trade Area (AfCFTA) and the exit of Britain from the EU - with the latter event reinvigorating the Commonwealth Agenda and renewed interest in Africa's creative industries."--Publisher
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|a Includes bibliographical references and index.
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|a Print version record.
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|a Part I. The landscape of creative industries in Africa -- Chapter 1. Introduction to the landscape of creative industries in Africa -- Chapter 2. Challenges and opportunities of Africa's creative industries -- Part II. Strategies for developing Africa's creative industries -- Chapter 3. The African creative industry in a free trade area -- Chapter 4. Re-engaging with Europe and the commonwealth in a post-brexit era -- Part III. Digitalisation and African creative industries -- Chapter 5. Africa in the age of digitalisation -- Chapter 6. The legal landscape and challenge -- Part IV. Best practice case studies -- Chapter 7. Value co-creation of places and spaces in Africa's creative hubs -- Chapter 8. Country level case studies -- Part V. Back to the future -- Chapter 9. The future of Africa's creative industries.
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|a Emerald Insight
|b Emerald All Book Titles
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|a Cultural industries
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|a International business enterprises
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|a Africa
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|a Africa
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|a Entreprises multinationales
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|a Afrique
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|a Afrique
|x Politique culturelle.
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|a International business.
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|a Business & Economics
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|a Hinson, Robert
|q (Robert Ebo),
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|i Print version:
|a Madichie, Nnamdi.
|t Creative industries and international business development in Africa.
|b First edition.
|d Bingley, U.K. : Emerald Publishing Limited, 2022
|z 1800713037
|w (OCoLC)1261727674
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