European Venture Toolbox : the Path for SMEs to Grasp and Defend Opportunities /

European Venture Toolbox: The path for SMEs to grasp and defend opportunitiesprovides a framework to assess risk and return of choices, iteratively implement business, and avoid being blinded by incorrect principles not grounded in financial reality.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kirk, Nicholas H., Zollo, Lamberto (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2021.
Edición:First edition.
Colección:Entrepreneurial behaviour series.
Temas:
Entrepreneurship > Europe.
Entrepreneuriat > Europe.
Management & management techniques.
Business & Economics > Entrepreneurship.
Entrepreneurship
Risk management
Small business > Decision making
Small business > Management
Europe
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Half Title Page
  • Series Editors
  • Editorial Advisory Board
  • Title Page
  • Copyright Page
  • Contents
  • List of Figures
  • List of Tables
  • Preface
  • Acknowledgments
  • Part I
  • 1: The Rationale for Entrepreneurship and a Structure to Navigate Through its Uncertainty
  • 2: Talking to Customers and Looking for Problems
  • 3: Identifying and Describing Novel Value
  • 4: Meeting Market's Expectations: The Importance of Early Prototyping and Validation
  • 5: Framing and Positioning in the Bigger Picture
  • 1. Value Proposition (What and Why?)
  • 2. Customers (Who?)
  • 3. Activities, Resources, Partners (How?)
  • 6: EU Versus US: The European Position in the Global Frame
  • 1. Difference in Funding: Venture Capital Versus State-Provided Funds
  • 2. Revenues First Versus Growth First
  • 3. Risk-taking Propensity
  • 4. Governance Ownership
  • 5. Go-to-market Strategy
  • 6. The Take Home Message so far for European Founders
  • Part II
  • Case Study: Olive Oil Commercialization
  • 1. Entrepreneurial Challenges
  • 2. Entrepreneurial Opportunities
  • 3. Financial
  • 4. Legal
  • 5. Funding
  • 6. Marketing
  • Categorizations
  • Considerations
  • Fact Scouting Tasks
  • Part III
  • Practitioners' Notes: Introduction
  • Practitioners' Note 1: Vision Structuring
  • Practitioners' Note 2: Beachhead Market Selection
  • Practitioners' Note 3: Value Proposition Definition
  • Practitioners' Note 4: People Orchestration
  • Practitioners' Note 5: Financial Viability
  • Practitioners' Note 6: Return and Risk Optimality
  • Practitioners' Note 7: Selling & Negotiation
  • Practitioners' Note 8: Fundraising
  • Practitioners' Note 9: Execution Modalities
  • Closing Notes
  • References
  • Index

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