Cross-cultural social media marketing : bridging across cultural differences /

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically an...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Moriuchi, Emi (Author)
Format: Electronic eBook
Language:Inglés
Published: United Kingdom : Emerald Publishing, 2021.
Series:Emerald points.
Subjects:
Internet marketing > Cross-cultural studies.
Social media > Cross-cultural studies.
Marketing sur Internet > Études transculturelles.
Médias sociaux > Études transculturelles.
Social networking.
Business & Economics > E-Commerce / Digital Marketing.
Internet marketing
Social media
Sociale media
Marketing
Electronic books.
Cross-cultural studies
Online Access:Texto completo
Table of Contents:
  • An introduction to social media
  • Social media as communication channels
  • Inbound marketing and analytics
  • Engagement levels in social media
  • Influencer marketing
  • Cultures and its impact on social media usage
  • Cross-cultural social media marketing strategy
  • The role of technology in social media.

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