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Cross-cultural social media marketing : bridging across cultural differences /
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically an...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
United Kingdom :
Emerald Publishing,
2021.
|
| Colección: | Emerald points.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Moriuchi, Emi, |e author. | |
| 245 | 1 | 0 | |a Cross-cultural social media marketing : |b bridging across cultural differences / |c Emi Moriuchi. |
| 264 | 1 | |a United Kingdom : |b Emerald Publishing, |c 2021. | |
| 300 | |a 1 online resource (xv, 142 pages) : |b illustrations (chiefly color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Emerald points | |
| 505 | 0 | |a An introduction to social media -- Social media as communication channels -- Inbound marketing and analytics -- Engagement levels in social media -- Influencer marketing -- Cultures and its impact on social media usage -- Cross-cultural social media marketing strategy -- The role of technology in social media. | |
| 504 | |a Includes bibliographical references (pages 123-134) and index. | ||
| 520 | |a To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Internet marketing |v Cross-cultural studies. | |
| 650 | 0 | |a Social media |v Cross-cultural studies. | |
| 650 | 6 | |a Marketing sur Internet |v Études transculturelles. | |
| 650 | 6 | |a Médias sociaux |v Études transculturelles. | |
| 650 | 7 | |a Social networking. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x E-Commerce / Digital Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a Sociale media |2 nbdbt | |
| 650 | 7 | |a Marketing |2 nbdbt | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Moriuchi, Emi. |t Cross-cultural social media marketing. |b First edition. |d Bingley, UK : Emerald Publishing Limited, 2021 |z 9781838671761 |w (OCoLC)1247941908 |
| 830 | 0 | |a Emerald points. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781838671754 |z Texto completo |
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| 938 | |a EBSCOhost |b EBSC |n 2802721 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6637819 | ||
| 994 | |a 92 |b IZTAP | ||