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The Value of Design in Retail and Branding /
The Value of Design in Retail and Brandingcreates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2021.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction; A.Petermans and K.Quartier The value of DESIGN Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S. Chapter 2. Appreciating and judging the design of independent retailers' blended concepts; Madsen, S. and Petermans, A. Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J. Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E. The value of EXPERIENCE Chapter 5. The influence of economic theories on the value of retail design, a designers' perspective; De Wet, M. and Prinsloo, I. Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S. Chapter 7. The Triangular Designers' Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R. Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B. The value of CONTEXT Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P. Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K. Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J. Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K. The value of INTERDISCIPLINARITY Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K. Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z. Chapter 15. Evidencing Value Creation in 'Value Co-creation': A Case Study of Singapore's Second Largest Banking Group ; Yam, M.-Y. and Lee, A. Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Doucé, L. and Willems, K. Conclusion; K.Quartier and A.Petermans.