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The Value of Design in Retail and Branding /
The Value of Design in Retail and Brandingcreates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2021.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | on1255223873 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 210605t20212021enk ob 001 0 eng d | ||
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| 015 | |a GBC158171 |2 bnb | ||
| 016 | 7 | |a 020159464 |2 Uk | |
| 019 | |a 1253750813 | ||
| 020 | |a 9781800715790 |q (electronic book) | ||
| 020 | |a 180071579X |q (electronic book) | ||
| 020 | |a 9781800715813 |q (ePub ebook) | ||
| 020 | |a 1800715811 | ||
| 020 | |z 1800715803 | ||
| 020 | |z 9781800715806 | ||
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| 029 | 1 | |a UKMGB |b 020159464 | |
| 029 | 1 | |a AU@ |b 000073109734 | |
| 035 | |a (OCoLC)1255223873 |z (OCoLC)1253750813 | ||
| 037 | |a 9781800715813 |b Emerald Publishing | ||
| 050 | 4 | |a NK2195.S89 |b V35 2021 | |
| 080 | |a 658.5 | ||
| 082 | 0 | 4 | |a 747.8521 |2 23 |
| 082 | 0 | 4 | |a 658.8 |
| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The Value of Design in Retail and Branding / |c edited by Katelijn Quartier [and three others]. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley : |b Emerald Publishing Limited, |c 2021. | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online resource (257 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a The Value of Design in Retail and Brandingcreates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on June 15, 2021). | |
| 505 | 0 | |a Introduction; A.Petermans and K.Quartier The value of DESIGN Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S. Chapter 2. Appreciating and judging the design of independent retailers' blended concepts; Madsen, S. and Petermans, A. Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J. Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E. The value of EXPERIENCE Chapter 5. The influence of economic theories on the value of retail design, a designers' perspective; De Wet, M. and Prinsloo, I. Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S. Chapter 7. The Triangular Designers' Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R. Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B. The value of CONTEXT Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P. Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K. Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J. Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K. The value of INTERDISCIPLINARITY Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K. Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z. Chapter 15. Evidencing Value Creation in 'Value Co-creation': A Case Study of Singapore's Second Largest Banking Group ; Yam, M.-Y. and Lee, A. Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Doucé, L. and Willems, K. Conclusion; K.Quartier and A.Petermans. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Store decoration. | |
| 650 | 0 | |a Stores, Retail |x Design. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Magasins |x Décoration. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Industries |x Retailing. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Store decoration. |2 fast |0 (OCoLC)fst01134020 | |
| 650 | 7 | |a Stores, Retail |x Design. |2 fast |0 (OCoLC)fst01134048 | |
| 700 | 1 | |a Quartier, Katelijn, |e editor. | |
| 700 | 1 | |a Petermans, Ann, |e editor. | |
| 700 | 1 | |a Melewar, T. C., |e editor. | |
| 700 | 1 | |a Dennis, Charles, |e editor. | |
| 776 | 0 | 8 | |i Print version: |a Quartier, Katelijn. |t Value of Design in Retail and Branding. |d Bingley : Emerald Publishing Limited, ©2021 |z 9781800715806 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781800715790 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38156426 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38156769 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6633290 | ||
| 938 | |a YBP Library Services |b YANK |n 17477407 | ||
| 994 | |a 92 |b IZTAP | ||