Developing digital marketing : relationship perspectives /

Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Thaichon, Park (Editor ), Ratten, Vanessa (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2021.
Edición:First edition.
Temas:
Internet marketing.
Marketing sur Internet.
Internet: general works.
Computers, Internet > General.
Marketing
Acceso en línea:Texto completo
Descripción
Sumario:Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
Notas:Includes index.
Descripción Física:1 online resource
ISBN:9781800713482
1800713487
9781800713505
1800713509

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