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Crafting customer experience strategy : lessons from Asia /
Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experienc...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2021.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
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| 043 | |a a------ | ||
| 050 | 4 | |a HF5415.5 |b .C73 2021 | |
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| 245 | 0 | 0 | |a Crafting customer experience strategy : |b lessons from Asia / |c edited by Sapna Popli, Bikramjit Rishi. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing Limited, |c 2021. | |
| 300 | |a 1 online resource (256 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on June 16, 2021). | ||
| 505 | 0 | |a Chapter 1. The What, Why and How of Customer Experience; Sapna Popli and Bikramjit Rishi Chapter 2. Getting into the Customer's Shoes -- Customer Journey Management; Bikramjit Rishi and Sapna Popli Chapter 3. Emotions -The Essence of Customer Experience; Irfan A. Rizv and Sapna Popli Chapter 4. Recipe for a Great Customer Experience -- The three voices; Ashita Aggarwal Chapter 5. Technology and the Future of Customer Experience; Vandana Srivastava; Sanjeev Kishore and Deepika Dhingra Chapter 6. Customer Experience By Design or By Accident; Smitha Girija and Devika Rani Sharma Chapter 7. Breaking Corporate Silos -- Making Customer Experience Work; Anindita Banerjee Chapter 8. The Business Case for Customer Experience; Meena Bhatia and Pankaj Priya Chapter 9. Customer Experience: A Business to Business Context; Dinesh Sharma and Sumanjit Dass Chapter 10. Customer Experience Management -- The Road Ahead; Sapna Popli and Bikramjit Rishi. | |
| 504 | |a Includes bibliographical references. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Customer relations |z Asia. | |
| 650 | 0 | |a Consumer satisfaction |z Asia. | |
| 650 | 0 | |a Relationship marketing |z Asia. | |
| 650 | 6 | |a Consommateurs |x Satisfaction |z Asie. | |
| 650 | 6 | |a Marketing relationnel |z Asie. | |
| 650 | 7 | |a Sales & marketing management. |2 bicssc | |
| 650 | 7 | |a Business & Economics, Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 651 | 7 | |a Asia |2 fast | |
| 655 | 4 | |a Electronic Book | |
| 700 | 1 | |a Popli, Sapna, |e editor. | |
| 700 | 1 | |a Rishi, Bikramjit, |d 1978- |e editor. | |
| 776 | 0 | 8 | |i Print version: |a Popli, Sapna |t Crafting Customer Experience Strategy |d Bingley : Emerald Publishing Limited,c2021 |z 9781839097119 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781839097102 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38061189 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38051353 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6566858 | ||
| 938 | |a YBP Library Services |b YANK |n 302096731 | ||
| 938 | |a EBSCOhost |b EBSC |n 2669176 | ||
| 994 | |a 92 |b IZTAP | ||