Crafting customer experience strategy : lessons from Asia /

Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experienc...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Popli, Sapna (Editor ), Rishi, Bikramjit, 1978- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2021.
Edición:First edition.
Temas:
Customer relations > Asia.
Consumer satisfaction > Asia.
Relationship marketing > Asia.
Consommateurs > Satisfaction > Asie.
Marketing relationnel > Asie.
Sales & marketing management.
Business & Economics, Customer Relations.
Consumer satisfaction
Customer relations
Relationship marketing
Asia
Electronic Book
Acceso en línea:Texto completo
Descripción
Sumario:Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
Notas:Includes index.
Descripción Física:1 online resource (256 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781839097102
1839097108
9781839097126
1839097124

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