Sustainability marketing : new directions and practices /
Sustainability Marketing: New directions and practicesexplores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketingprovides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sust...
Clasificación: | Libro Electrónico |
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Autores principales: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2021.
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Edición: | First edition. |
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part I. Marketing scenario in the 21st century
- Chapter 1. Brief history of business and its sustainability
- Chapter 2. Conventional marketing practices
- Chapter 3. The Sustainability Challenge
- Chapter 4. Marketing and socio-ecological balance
- Part II. Sustainability marketing: a new paradigm
- Chapter 5. The basic concept of sustainability marketing
- Chapter 6. Sustainability marketing
- The environmental perspective
- Chapter 7. Sustainability marketing
- the social perspective
- Chapter 8. Sustainability marketing- the economic perspective
- Part III. Consumer oriented sustainability marketing
- Chapter 9. Market segmentation, targeting and positioning
- Chapter 10. The sustainable consumer
- Chapter 11. Sustainability marketing mix
- Chapter 12. Sustainability branding
- Part IV. Sustainability marketing: strategic intent
- Chapter 13. Foundation of strategic sustainability marketing
- Chapter 14. Sustainability and business environments
- Chapter 15. Sustainability marketing strategy formulation
- PART V. Sustainability marketing: contemporaray issues
- Chapter 16. Digitalisation and sustainability
- Chapter 17. Contemporary issues in sustainability marketing.