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Sustainability marketing : new directions and practices /

Sustainability Marketing: New directions and practicesexplores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketingprovides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sharma, Rishi Raj (Autor), Kaur, Tanveer (Autor), Syan, Amanjot Singh (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2021.
Edición:First edition.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I. Marketing scenario in the 21st century
  • Chapter 1. Brief history of business and its sustainability
  • Chapter 2. Conventional marketing practices
  • Chapter 3. The Sustainability Challenge
  • Chapter 4. Marketing and socio-ecological balance
  • Part II. Sustainability marketing: a new paradigm
  • Chapter 5. The basic concept of sustainability marketing
  • Chapter 6. Sustainability marketing
  • The environmental perspective
  • Chapter 7. Sustainability marketing
  • the social perspective
  • Chapter 8. Sustainability marketing- the economic perspective
  • Part III. Consumer oriented sustainability marketing
  • Chapter 9. Market segmentation, targeting and positioning
  • Chapter 10. The sustainable consumer
  • Chapter 11. Sustainability marketing mix
  • Chapter 12. Sustainability branding
  • Part IV. Sustainability marketing: strategic intent
  • Chapter 13. Foundation of strategic sustainability marketing
  • Chapter 14. Sustainability and business environments
  • Chapter 15. Sustainability marketing strategy formulation
  • PART V. Sustainability marketing: contemporaray issues
  • Chapter 16. Digitalisation and sustainability
  • Chapter 17. Contemporary issues in sustainability marketing.