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Sustainability marketing : new directions and practices /
Sustainability Marketing: New directions and practicesexplores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketingprovides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sust...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2021.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | on1249474687 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
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| 016 | 7 | |a 020130811 |2 Uk | |
| 019 | |a 1248693873 |a 1252913862 |a 1359610411 | ||
| 020 | |a 9781800712447 |q electronic book | ||
| 020 | |a 1800712448 |q electronic book | ||
| 020 | |a 9781800712461 |q (electronic bk.) | ||
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| 020 | |z 1800712456 | ||
| 020 | |z 9781800712454 | ||
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| 035 | |a (OCoLC)1249474687 |z (OCoLC)1248693873 |z (OCoLC)1252913862 |z (OCoLC)1359610411 | ||
| 037 | |a 9781800712461 |b Emerald Publishing | ||
| 050 | 4 | |a HF5413 |b .S53 2021 | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Sharma, Rishi Raj, |e author. | |
| 245 | 1 | 0 | |a Sustainability marketing : |b new directions and practices / |c by Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing Limited, |c 2021. | |
| 300 | |a 1 online resource (281 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Sustainability Marketing: New directions and practicesexplores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketingprovides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on June 16, 2021). | ||
| 505 | 0 | |a Part I. Marketing scenario in the 21st century -- Chapter 1. Brief history of business and its sustainability -- Chapter 2. Conventional marketing practices -- Chapter 3. The Sustainability Challenge -- Chapter 4. Marketing and socio-ecological balance -- Part II. Sustainability marketing: a new paradigm -- Chapter 5. The basic concept of sustainability marketing -- Chapter 6. Sustainability marketing -- The environmental perspective -- Chapter 7. Sustainability marketing -- the social perspective -- Chapter 8. Sustainability marketing- the economic perspective -- Part III. Consumer oriented sustainability marketing -- Chapter 9. Market segmentation, targeting and positioning -- Chapter 10. The sustainable consumer -- Chapter 11. Sustainability marketing mix -- Chapter 12. Sustainability branding -- Part IV. Sustainability marketing: strategic intent -- Chapter 13. Foundation of strategic sustainability marketing -- Chapter 14. Sustainability and business environments -- Chapter 15. Sustainability marketing strategy formulation -- PART V. Sustainability marketing: contemporaray issues -- Chapter 16. Digitalisation and sustainability -- Chapter 17. Contemporary issues in sustainability marketing. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Marketing |2 nbdbt | |
| 650 | 7 | |a Duurzame ontwikkeling |2 nbdbt | |
| 700 | 1 | |a Kaur, Tanveer, |e author. | |
| 700 | 1 | |a Syan, Amanjot Singh, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Sharma, Rishi Raj |t Sustainability Marketing |d Bingley : Emerald Publishing Limited,c2021 |z 9781800712454 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781800712447 |z Texto completo |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6566861 | ||
| 938 | |a YBP Library Services |b YANK |n 302096733 | ||
| 938 | |a EBSCOhost |b EBSC |n 2669181 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38051300 | ||
| 994 | |a 92 |b IZTAP | ||