Sustainability marketing : new directions and practices /

Sustainability Marketing: New directions and practicesexplores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketingprovides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sharma, Rishi Raj (Autor), Kaur, Tanveer (Autor), Syan, Amanjot Singh (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2021.
Edición:First edition.
Temas:
Green marketing.
Marketing vert.
Sales & marketing.
Business & Economics > Marketing > General.
Green marketing
Marketing
Duurzame ontwikkeling
Acceso en línea:Texto completo
Descripción
Sumario:Sustainability Marketing: New directions and practicesexplores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketingprovides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Descripción Física:1 online resource (281 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781800712447
1800712448
9781800712461
1800712464

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