The techlash and tech crisis communication

Mostrar otras versiones (1)

This book provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: we are currently in tech-dystopianism after a long period spent in tech-utopianism.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weiss-Blatt, Nirit (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2021.
Temas:
Communication of technical information.
Science journalism.
Information technique.
Presse scientifique.
Communication studies.
Language Arts & Disciplines, Communication Studies.
Communication of technical information
Science journalism
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Half Title Page
  • Title Page
  • Copyright Page
  • Dedication Page
  • Contents
  • List of Figures
  • List of Tables
  • About the Author
  • Foreword
  • Acknowledgments
  • Introduction
  • The Research Background
  • What is "Techlash"?
  • Literature Review and the Main Methods
  • Outline of the Chapters
  • The pre-Techlash Era
  • The Techlash Era
  • The post-Techlash Era
  • The Pre-Techlash Era
  • Chapter 1: Tech News and Tech Public Relations
  • The Rise of Computer Magazines
  • The Growing Interest in Tech in the Early 1990s
  • The Dot-Com Bubble in the Mid-1990s and Late 1990s
  • The Bubble Burst in the Early 2000s
  • The Rise of Tech Blogs in the Mid-2000s
  • The Early 2010s
  • Tech news in 2012
  • Apple. Apple had four peaks of coverage: launching the new iPad3, its annual WWDC, the iPhone 5 event, and introducing the MacBook Retina and iPad Mini (Fig. 3).
  • Google. Google's most significant story in 2012 was its I/O Conference, revealing its new products, such as the Nexus 7 tablet, Android 4.1, and the Project Glass (with a live-action skydiving demo of the Augmented Reality glasses).
  • Facebook. Facebook's main peak was its IPO day. There was a peak of coverage beforehand when it filed for IPO and afterward when the stock saw substantial loss (a decline in stock price from 38 to 27 in the first two weeks of trading). Consequently, its
  • Microsoft. Microsoft had a busy year of Product Journalism around Windows 8, the Windows Phone 8, and its expansion to the tablets market with the Surface tablet. Compared to those product launches, the fact that the company was stuck with a 1 billion fi
  • Yahoo. Yahoo's main peak of coverage was when Marrisa Mayer became its new CEO. It followed the Scott Thompson's "ResuMess scandal" (lying he had a computer science degree, he did not), and coverage of him stepping down from his job, his apology, and Ross
  • Viral content. In 2012, "PSY
  • Gangnam Style" was the most viewed (and liked) video ever on YouTube. Other viral hits were "KONY 2012," a half-hour video about Ugandan guerrilla leader Joseph Kony (which started the worldwide #StopKony trend), and Felix B
  • Tech regulation. The keyword "Regulation" generated one big story that happened at the beginning of 2012: the online protest against SOPA/PIPA (the Stop Online Privacy Act and the Protect IP Act). It included a (full or partial) "blackout" of Craigslist,
  • Product Journalism. The combination of all of the timelines illustrates the point of the Product Journalism concept, as it was, by far, the most dominant type of coverage for the leading tech companies.
  • The Techlash Era
  • Chapter 2: Big Tech
  • Big Scandals
  • The Emerging Techlash Background
  • Tech's Biggest Scandals in 2017
  • Apple

Ejemplares similares