The Machine Age of Customer Insight / edited by Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz.

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business a...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Einhorn, Martin, Löffler, Michael, de Bellis, Emanuel, Herrmann, Andreas, Burghartz, Pia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2021.
Temas:
Consumer behavior > Data processing.
Machine learning.
Consommateurs > Comportement > Informatique.
Apprentissage automatique.
Market research.
Business & Economics > Marketing > General.
Consumer behavior > Data processing
Machine learning
Acceso en línea:Texto completo
Descripción
Sumario:The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (vi, 231 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:1839096969
9781839096945
1839096942
9781839096969

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