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Joy using strategic communication to improve well-being and organizational success /
This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publi...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2020.
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| Colección: | Advances in Public Relations and Communication Management Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Section 1: STRATEGIC COMMUNICATION AND ORGANIZATIONAL GOALSIntroduction; Ralph Tench Chapter 1. Love Wins: A Love Lens Approach to Cultivation Of Organization Stakeholder Relationships; Mark Badham Chapter 2. Values-Based Communications: A New Impulse to Communication Effectiveness; Erik J. Kostelijk Chapter 3. Outside-In- versus Inside-Out-Content. Introducing a New Approach on the Origins of Contents in Strategic Communication; Olaf Hoffjann Chapter 4. Quantifying Organizational Trust on Twitter: A Communication Perspective; Alla Kushniryk, Stanislav Orlov and Natalie Doyle Oldfield Section 2: INTERNAL EMPLOYEE COMMUNICATION Chapter 5. Internal Communication and Employee Engagement as the Key Prerequisites of Happiness; Lalić Danijela, Milić Bojana, and Stanković Jelena Chapter 6. Communicative Leadership on Internal Social Media
- A way to Employee Engagement; Vibeke Thøis Madsen Chapter 7. Employees as Corporate Ambassadors: Towards a Framework for Analyzing the Role of Co-Workers Speaking for their Organization; Jana Brockhaus, Laura Dicke, Patricia Hauck, and Sophia Charlotte Volk Section 3: JOYFULLY PRACTICING COMMUNICATION Chapter 8. The Pursuit of Happiness in PR: Joy, Satisfaction & Motivation during working as Communication Manager on Purposeful Cases; Lars Rademacher and Kathrin Stürmer Chapter 9. The Dancing CEO: Perspectives on the Leader: Performer, Chief Happiness Officer or Seducer; Finn Frandsen and Winni Johansen Chapter 10. Incorporating Cultural Diversity, Nation Building and Social Cohesion When Teaching Communication and Relationship Management; Magrita N Wiggill and Gerrit van der Waldt Chapter 11. Using Education as a Strategic Communication Tool
- A Case Study Of Raising Financial Literacy And Voluntary Pension Fund Promotion; Lučić Andrea, Barbić Dajana, and Bojčeta Markoja Dijana Chapter 12. Health Professional's Communication Competences Decide Patient's Health: Proposal of a Communication Model; Cristina Vaz de Almeida and Célia Belim.