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The new Generation Z in Asia : dynamics, differences, digitalization /

The New Generation Z in Asia: Dynamics, Differences, Digitalizationis the first book to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gentina, Elodie (Editor ), Parry, Emma (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing, 2020.
Edición:First edition.
Colección:Changing context of managing people.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 4 |a The new Generation Z in Asia :  |b dynamics, differences, digitalization /  |c edited by Elodie Gentina, Emma Parry. 
250 |a First edition. 
264 1 |a Bingley :  |b Emerald Publishing,  |c 2020. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a The changing context of managing people 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from digital title page (viewed on October 28, 2020). 
520 |a The New Generation Z in Asia: Dynamics, Differences, Digitalizationis the first book to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. 
505 0 |a PART 1: GENERATION Z IN ASIA: A RESEARCH AGENDA Chapter 1: Generation Z in Asia: A Research Agenda Elodie Gentina PART 2: WHAT THE EXPERTS TELL US ABOUT EAST ASIA -- Chapter 2: Generation Z in China: Implications for Global Brands Zhiyong Yang, Ying Wang, and Jiyoung Hwang -- Chapter 3: Generation Z in Hong Kong: Simple while Multi-Tasking Melannie Zhan -- Chapter 4: Generation Z in Japan: Raised in Anxiety Mototaka Sakashita -- Chapter 5: Generation Z in Taiwan: Low Salaries, Little Happiness and a Social-Media World in the Mix Ryan Brading PART 3: WHAT THE EXPERTS TELL US ABOUT SOUTH ASIA -- Chapter 6: Generation Z in India: Digital natives and makers of change Shaheema Hameed and Meera Mathur -- Chapter 7: Generation Z in Pakistan: Trends and Managerial Implications Ahmad Jamal PART 4: WHAT THE EXPERTS TELL US ABOUT SOUTHEAST ASIA -- Chapter 8: Generation Z in Indonesia: The Self-Driven Digital Zahrotur Rusyda Hinduan, Adilla Anggreani and Muhamad Irfan Agia -- Chapter 9: Generation Z in Vietnam: The Quest for Authenticity Linh Hoang Nguyen and Hoa Phuong Nguyen -- Chapter 10: Generation Z in Malaysia: The five "E" generation (Electronically-engaged, Educated, Entrepreneurial, Empowered, and Environmentally-conscious) Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo PART 5: WHAT THE EXPERTS TELL US ABOUT WESTERN ASIA Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears Berna Tarı-Kasnakoğlu, Meltem Türe and Yunus Kalender Chapter 12 Generation Z in the United Arab Emirates: A Smart-Tech Driven iGeneration Nisreen Ameen and Amitabh Anand PART 6: GENERATION Z IN ASIA: PATTERNS AND PREDICTIONS Chapter 13 Generation Z in Asia: Patterns and Predictions Emma Parry. 
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650 0 |a Generation Z  |z Asia. 
650 6 |a Génération Z  |z Asie. 
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650 7 |a Social Science, Social Classes & Economic Disparity.  |2 bisacsh 
650 7 |a Generation Z  |2 fast 
651 7 |a Asia  |2 fast 
700 1 |a Gentina, Elodie,  |e editor. 
700 1 |a Parry, Emma,  |e editor. 
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