The Rebirth of Bourbon Building a Tourism Economy in Small-Town, USA.

With the popularity of bourbon becoming a global phenomenon, the historic town of Bardstown, KY, is booming - but all booms come with growing pains. This first book of the new Economics of Vice series tells the story of Bardstown's challenges, traditions, opportunities, and the people who shoul...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Coomes, Steve
Otros Autores: Huston, Kim, Mangeot, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2020.
Colección:Economics of Vice Ser.
Temas:
Tourism.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Half Title Page
  • Title Page
  • Copyright Page
  • Contents
  • Forewords
  • Acknowledgments
  • Introduction
  • Bardstown Then, Bardstown Now
  • Bourbon Booms, Bardstown Follows
  • Summary
  • 1-The Town that Bourbon Built
  • Centuries of History
  • Bourbon: Fact versus Fiction
  • Slow and Steady Expansion
  • Do You Speak Whiskey?
  • Prohibition: The Great (and Dreadful) Social Experiment
  • When the Whiskey Ran Dry
  • The Whiskey Drought Ends, but New Challenges Await
  • "Distilling Was Just a Job"
  • Bardstown Tourism Strengthens
  • Is Bardstown Really the Bourbon Capital of the World®?
  • 2-The Bourbon Renaissance
  • Smaller Becomes Bigger in the Whiskey World, and a Boom Ensues
  • The Kentucky Bourbon Festival
  • Whiskey Superstars
  • Real Bourbon Tourism Takes Shape
  • When the Law is on Your Side
  • The Bourbon Boom Theory
  • 3-Cultivating and Managing Bourbon Tourism
  • Get Organized!
  • Into Action
  • The New Bourbon Experience
  • Bardstown Food: Classics are Standard, Though New Influences Await
  • Bardstown Cocktails: Where Classics Become Contemporary and Adventurous
  • The Getz Museum: A Fresh Look at the Past
  • Lean Labor Ranks
  • 4-The Economics of Bourbon
  • Excellent Visitor Demographics
  • The Economic Impact of Kentucky Distilling
  • Distilling the Impact on Bardstown
  • Nelson County's Seven Distilleries ...
  • The 11 Distilleries in the Seven-County Region of Bullitt, Larue, Marion, Spencer, Nelson, Taylor and Washington Counties ...
  • Distilling Funds Schools, Too
  • Jobs + Taxes = Growth
  • Whiskey and Education
  • 5-Bourbon's Celebrity Culture
  • The Dawn of the Celebrity Distiller
  • The Media Celebrity Culture
  • Book Authors Made Bourbon Interesting
  • Whiskey Reporting Made Bourbon Current
  • The Bourbon Social Media Culture
  • The Bar and Restaurant Culture
  • Bourbon on the Menu
  • 6-The Future of Bourbon Tourism
  • Will the Bourbon Keep Flowing?
  • The Storm Before the Fire
  • Still Bottling, Boxing, and Shipping
  • High Potential and Hurdles in Exports
  • Vodka Giant Seeks Foothold in Bourbon Category
  • A Hospitable Southern Invasion
  • When California Wine Country was Country
  • California's Massive Wine Industry
  • The Wealth Gap
  • More Rooms at the Inns
  • Threats from Outside Competition?
  • 7-Conclusion
  • From Mike Mangeot, PAST Executive Director, Bardstown-Nelson County Tourism Commission (BNCTC)
  • From Kim Huston, President, Nelson County Economic Development Agency (NCEDA)
  • Afterword The Living Case Study of the Bourbon Capital of the World®
  • ABOUT THE AUTHORS
  • Index

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