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The Rebirth of Bourbon Building a Tourism Economy in Small-Town, USA.

With the popularity of bourbon becoming a global phenomenon, the historic town of Bardstown, KY, is booming - but all booms come with growing pains. This first book of the new Economics of Vice series tells the story of Bardstown's challenges, traditions, opportunities, and the people who shoul...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Coomes, Steve
Otros Autores: Huston, Kim, Mangeot, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2020.
Colección:Economics of Vice Ser.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Rebirth of Bourbon  |h [electronic resource] :  |b Building a Tourism Economy in Small-Town, USA. 
260 |a Bingley :  |b Emerald Publishing Limited,  |c 2020. 
300 |a 1 online resource (177 p.). 
490 1 |a Economics of Vice Ser. 
500 |a Description based upon print version of record. 
505 0 |a Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- Forewords -- Acknowledgments -- Introduction -- Bardstown Then, Bardstown Now -- Bourbon Booms, Bardstown Follows -- Summary -- 1-The Town that Bourbon Built -- Centuries of History -- Bourbon: Fact versus Fiction -- Slow and Steady Expansion -- Do You Speak Whiskey? -- Prohibition: The Great (and Dreadful) Social Experiment -- When the Whiskey Ran Dry -- The Whiskey Drought Ends, but New Challenges Await -- "Distilling Was Just a Job" -- Bardstown Tourism Strengthens 
505 8 |a Is Bardstown Really the Bourbon Capital of the World®? -- 2-The Bourbon Renaissance -- Smaller Becomes Bigger in the Whiskey World, and a Boom Ensues -- The Kentucky Bourbon Festival -- Whiskey Superstars -- Real Bourbon Tourism Takes Shape -- When the Law is on Your Side -- The Bourbon Boom Theory -- 3-Cultivating and Managing Bourbon Tourism -- Get Organized! -- Into Action -- The New Bourbon Experience -- Bardstown Food: Classics are Standard, Though New Influences Await -- Bardstown Cocktails: Where Classics Become Contemporary and Adventurous -- The Getz Museum: A Fresh Look at the Past 
505 8 |a Lean Labor Ranks -- 4-The Economics of Bourbon -- Excellent Visitor Demographics -- The Economic Impact of Kentucky Distilling -- Distilling the Impact on Bardstown -- Nelson County's Seven Distilleries ... -- The 11 Distilleries in the Seven-County Region of Bullitt, Larue, Marion, Spencer, Nelson, Taylor and Washington Counties ... -- Distilling Funds Schools, Too -- Jobs + Taxes = Growth -- Whiskey and Education -- 5-Bourbon's Celebrity Culture -- The Dawn of the Celebrity Distiller -- The Media Celebrity Culture -- Book Authors Made Bourbon Interesting -- Whiskey Reporting Made Bourbon Current 
505 8 |a The Bourbon Social Media Culture -- The Bar and Restaurant Culture -- Bourbon on the Menu -- 6-The Future of Bourbon Tourism -- Will the Bourbon Keep Flowing? -- The Storm Before the Fire -- Still Bottling, Boxing, and Shipping -- High Potential and Hurdles in Exports -- Vodka Giant Seeks Foothold in Bourbon Category -- A Hospitable Southern Invasion -- When California Wine Country was Country -- California's Massive Wine Industry -- The Wealth Gap -- More Rooms at the Inns -- Threats from Outside Competition? -- 7-Conclusion 
505 8 |a From Mike Mangeot, PAST Executive Director, Bardstown-Nelson County Tourism Commission (BNCTC) -- From Kim Huston, President, Nelson County Economic Development Agency (NCEDA) -- Afterword The Living Case Study of the Bourbon Capital of the World® -- ABOUT THE AUTHORS -- Index 
520 |a With the popularity of bourbon becoming a global phenomenon, the historic town of Bardstown, KY, is booming - but all booms come with growing pains. This first book of the new Economics of Vice series tells the story of Bardstown's challenges, traditions, opportunities, and the people who shouldered them all. 
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