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Atmospheric Turn in Culture and Tourism : Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding.
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: sile...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
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| Colección: | Advances in Culture, Tourism and Hospitality Research Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Atmospheric Turn in Culture and Tourism; Contents; List of Contributors; About the Volume Editors; Editorial Board; Foreword to Insightful Reading of the 'Atmospheric Turn in Culture and Tourism'; Chapter 1: Introduction; Part 1: Atmosphere and Culture; Part 2: Atmosphere in Tourism, Hospitality and Events; References; PART 1: ATMOSPHERE AND CULTURE; Chapter 2: Philosophy of the Atmospheric Turn; 1. Introduction; 2. Ontological Triangle; 2.1. Thing Ontology; 2.2. Event Ontology; 2.3. Situation Ontology; 3. Philosophical Classification of the Atmospheric Turn
- 3.1. Ontological Location of Atmospheres3.2. The Primarily Subjective Access to Atmospheres; 3.3. The Involuntary Nature of Atmospheres; 3.4. The Diversity of Atmospheres; 3.5. Spatiality of Atmospheres; 3.6. Atmospheres beyond the Inner and Outer World; 3.7. Atmosphere between Subject and Object; 3.8. Atmospheric Turn and Other Turns; 4. Outlook: Opportunities and Risks for the Atmospheric Turn; References; Chapter 3: The Concept of Atmosphere from a Multidisciplinary Perspective; 1. Introduction; 2. Perceiving Atmosphere; 3. Describing Atmospheres; 4. Naming and Typologising Atmospheres
- 4.1. Means of Coordination4.2. Areas of Coordination; 5. Conclusion; References; Chapter 6: Enhancing Understanding: The Atmospheric Dimension of Communication as a Catalyst for Creating Deeper Human Understanding; 1. Communication, Tourism and Culture; 2. Rise of Asia and China in Particular; 3. The Urgent Need for De-Westernisation; 4. Beyond Watzlawick: The Atmospheric Dimension of Communication; 5. Developing a Deeper Understanding: The Shift from Binary Oppositions to Polarity; 6. Tolerating Ambiguity: Dealing with Uncertainty
- 7. Atmosphere as an Important Metaphor for Developing an 'Empathetic Sensorium'8. Conclusion; References; Chapter 7: Changing Atmospheres: On the Duration and Exploration of Urban Experiences; 1. Introduction; 2. Atmospheres: Now or Always; 3. Different People: Here and Elsewhere; 4. Exploration: Changes and Stability; References; Chapter 8: The Effects of Atmospheres; 1. Introduction; 2. How Atmospheres Matter; 3. Emotions and Affective Tonalities; 4. Attention; 5. Gesture; 6. Atmospheres for Leisure and Tourism: Their Corporeal and Sociocultural Dimension